Bhavya Bharat
Celebrating India's cultural heritage
An immersive guide to states, monuments, festivals, temples, and traditions, designed to make India's heritage accessible and engaging on iPhone.
Culture•Education•Heritage
Building AI-native products.◆Structuring complex deals.◆Shaping intelligent systems.◆Building AI-native products.◆Structuring complex deals.◆Shaping intelligent systems.◆
Building AI-native products.
Structuring complex deals.
Shaping intelligent systems.
20 years across AWS, Cummins, and GE, from industrial, power, and automotive to cloud and AI; now leading commercial strategy at scale and building AI-first products. My work spans commercial strategy, pricing, and deal design at scale across industrial, power, automotive, cloud computing, B2B SaaS, AI, and enterprises in commercial transformation. I focus on leadership, governance, and where strategy meets execution.
Sanket Kulkarni
Strategic commercial leader & AI product builder
20+
Years of leadership
AWS, Cummins, GE & founder
3
Apps on the App Store
ORAITOR, FairFare, Bhavya Bharat
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Bold ideas, brought to life
Strategy, motion, and product craft
I combine commercial rigour, AI product development, and deal architecture to build digital experiences and outcomes that feel distinctive and execution-ready, from enterprise cloud engagements to founder-led products in the App Store.
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App Store
On the App Store
Three products I've built and shipped, available to download today on iOS.
FairFare: Split Bills & Costs
Split expenses fairly with friends and family
Smart group expense tracking with fair splits, receipt photos, settlements, and UPI integration, built for friends, family, and teams who share costs.
Finance•UPI•Groups
ORAITOR
AI-powered articulation and communication coaching
Voice analysis and structured AI feedback with speaking frameworks (Storyteller, Charmer, Visionary, Day One Architect), so users get actionable insights, not generic tips.
AI•Communication•Coaching
Where strategy meets execution
Where bold ideas become measurable impact
I do not chase trends or produce work that looks like everyone else. I focus on commercially distinctive outcomes: pricing, deals, and AI products that reflect your context, engage stakeholders, and make the strategy memorable.
My process blends board-level governance, 3D-grade storytelling on the web, and hands-on product execution to build tailored journeys that feel original, polished, and built for impact.
Step into a new world
and let your
imagination run wild
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Impact
Impact at a glance
Evidence from 20 years across AWS, Cummins, and GE in industrial, power, automotive, cloud computing, and as a founder.
- Global Deal Strategy & Strategic Customer Engagements, AWS APAC: structuring large, complex cloud deals with C-level executives to accelerate adoption.
- Built and led India Pricing Strategy & Pricing CoE at Cummins (2017–2020); defined strategy across automotive and power segments; established pricing infrastructure and talent.
- Senior General Manager, Cummins India: business advocacy, strategic initiatives (Telematics, IoT, EV, policy), and marketing & sales functional excellence.
- GE Commercial Leadership Program; marketing & strategy roles across GE Power in South Asia; earlier sales and account management at GE Energy.
- Certified Corporate Director (IICA). Governance and strategy perspective in industrial, power, automotive, cloud computing, B2B SaaS, AI, and commercial transformation.
- Founded and shipped three apps on the App Store: ORAITOR (AI articulation coach), FairFare (group expense splitting with UPI), and Bhavya Bharat (India's cultural heritage).
- INSEAD General Management; B.E. Chemical Engineering, University of Mumbai.
About
About
I started in Chemical Engineering at the University of Mumbai, then moved into commercial and strategy roles at GE, including the Commercial Leadership Program and rotations across sales, marketing, and operations. INSEAD's General Management programme sharpened the strategic lens.
At Cummins India I built and led the Pricing Strategy function and drove strategic initiatives across telematics, IoT, EV, and policy advocacy. At AWS I work on Global Deal Strategy and Strategic Customer Engagements for APAC: structuring large, complex cloud deals and partnering with C-level executives to accelerate adoption.
Alongside that, I'm a Certified Corporate Director and founder of ORAITOR, FairFare, and Bhavya Bharat, products spanning AI coaching, group finance, and cultural education. I care about the intersection of commercial rigour, product execution, and how enterprises and people adopt intelligent systems.
Expertise
Expertise
AI & product strategy
AI-native product development and commercializing AI products. Built ORAITOR, FairFare, and Bhavya Bharat from concept to App Store launch. Focus on product–GTM alignment and monetization design for AI-first products.
Commercial & deal structuring
Large, complex deals and C-level engagement at AWS Strategic Customer Engagements (APAC). Financial modeling, negotiations, and partnership design across GE and Cummins. Mission-critical commercial outcomes.
Pricing & monetization design
Led India Pricing Strategy and Pricing CoE at Cummins; built pricing infrastructure, processes, and talent. Revenue management, price optimization, and subscription/freemium design in practice.
Cloud & digital transformation
Cloud adoption at scale, Industry 4.0, and digital strategy: telematics, IoT, EV, policy advocacy. Work with enterprises on transformation and go-to-market in South Asia.
Industrial, power & automotive
Deep experience across industrial, power, and automotive sectors: strategy, pricing, and commercial leadership at Cummins (engines, power systems) and GE Power; digital and policy initiatives in these verticals.
Board-level technology governance
Certified Corporate Director (IICA). Technology and commercial governance; board-ready perspective on strategy, risk, and transformation.
Thought leadership
Thought leadership
Project Report
A boardroom playbook on transformative technologies: how boards and executives can frame risks and opportunities, govern technology bets, and steer strategy in the age of AI and digital disruption.
Why it matters: Gives boards and leadership teams a practical lens to discuss technology, risk, and growth with clarity and governance in mind.
Download PDFTransformative technologies (board paper)
Board-level perspective on transformative technologies and strategic implications for governance and growth.
Why it matters: Helps boards and executives frame technology bets and governance.
Recognition
Certificates and Achievements
Formal recognition in governance, commercial leadership, design innovation, and industry impact.
Certified Corporate Director (IOD)
Awarded by the Institute of Directors (India) after successfully qualifying the Masterclass for Directors (Pune, July 2025). It signals expertise in corporate governance and board readiness, endorsed by the IOD and former Chief Justice of India. Important for board roles and strategic oversight.
GE Commercial Leadership Program
Certificate of Graduation from GE for successful completion of the Commercial Leadership Program, Class of 2013. The program built commercial acumen and leadership skills within a global enterprise and prepared me for strategic roles in business development and market engagement.
INSEAD Leadership Programme for Senior Executives
Certificate of completion from INSEAD (The Business School for the World®) for the Leadership Programme for Senior Executives, a general management and leadership programme (August 2016–July 2017). It underscores executive education from a top global business school and readiness for C-level and board-level leadership.
LUMA Institute Practitioner Certification
LUMA Institute Certified Practitioner in human-centered design and innovation methods. It equips me to lead workshops and strategy sessions that put people at the center of product and service design, relevant for AI product development and cross-functional collaboration.
IOCL–Cummins pact for Diesel Exhaust Fluid (DEF)
As Sr GM, Engine and Components Businesses, Cummins India, I was part of the leadership team when Indian Oil (IOCL) and Cummins Technologies India signed the agreement for bulk dispensing of IOC ClearBlue DEF for BS VI vehicles. It highlights strategic partnership and emissions-focused innovation in the automotive sector.
Read on Autocar ProfessionalCommunity
Volunteering
Community initiatives with IT Social Circle (Baner Balwadi). I'm in the pictures below.
First IT Social Working Committee (WC) Meeting
We successfully conducted the first Working Committee meeting to shape initiatives for the Baner Balwadi community. Group photo with the IT Social Baner Balwadi banner; I'm in the picture (far left).
Cybersecurity Awareness Program for Senior Citizens
The IT Social team successfully conducted a Cybersecurity Awareness Program for senior citizens (31 May). I'm part of the team on stage in the photo.
Thank You, IT Social Family!
A heartfelt thank you to all members who joined our tree-planting and clean-up drive. I took part in the outdoor volunteering with the group in black IT Social Circle t-shirts.
Voices
What people say
“His empathy, curiosity, perseverance, and structured approach to complex problems stand out. Sanket is an asset to any team; his leadership ensures convergence, focus, alignment, and drive.”
“Prolific energy and positive thinking. A person every manager would want on their team. I would love to see him going up in the corporate ladder.”
Collaborate
How Can I Help You?
Two ways to work with me.
For Boards & Companies
My work spans commercial strategy, pricing, and deal design at scale across industrial, power, automotive, cloud computing, B2B SaaS, AI, and enterprises in commercial transformation. I focus on leadership, governance, and where strategy meets execution.
Start a conversationFor Founders and Entrepreneurs
I enjoy sharing perspective on pricing, GTM, and AI product strategy with founders building in this space. Open to conversations where we can learn from each other and explore how to sharpen strategy and execution.
Let's connect